Since 1946 Sisal has been a leading and responsible operator in the gaming industry, with a commitment to entertaining people through a safe and sustainable gaming experience. Our diversified portfolio – lottery, betting, online gaming and gaming machines – combined with our omnichannel approach, allows us to reach over 35 million customers around the world.

 

Our values - Responsibility, Innovation and People – are core to how we operate and our clear vision informs our behaviour and successfully drives the evolution of the company. We strive to be the leading international company in responsible gaming, while continuously driving digital innovation.

Responsible Together is our ethos for a balanced, self-aware and far from excessive culture of play. Play is meant to be fun, and we strongly believe that together we can support our players to use our products in an enjoyable and safe way. Based on 5 key pillars - continuous understanding, best player protection, stakeholder engagement, raising leadership in communication and effective impact to reduce the level of gambling harm enabling a true entertaining experience – our commitments have been certified to the highest international standards since 2011.

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Responsible Together

We strongly believe in gaming as a form of entertainment that should be enjoyed in a balanced and safe way, which is why we continually invest in resources and technology so that our offering is always more advanced, simpler and safer. We’re convinced that the driver behind successful innovation is responsibility, as it shows that we have put the protection of our customers at the heart of everything we do.